ChowBaby

this goes in the "what were they thinking?" category. i'm not sure whether to note the dig at attachment parenting, to note that carrying atticus in my Ergo actually keeps me from getting back pain (even now that he's 2 years and 9 months!), or to note that the ad makes it sound like moms care more about looking like good moms than actually being good moms (or happy moms or, even, pain-free moms). luckily, if they didn't get real moms to weigh in before they ran the ad (and it sure doesn't look like they didn't)—real moms had their say. and the ad that launched on Saturday was pulled on Monday morning.

what do you think? view the Midol ad yourself.

-m